Nike Mag

3d Graphics \ 09.30.2011

During the Summer of 2011 I had the opportunity to work on a top secret and very high profile project for HIVE-FX, in Portland, Oregon. Over the phone, all they were able to tell me was that the project required a photo-realistic render of a new shoe for Nike, set to be unveiled sometime in the Fall.  The final deliverable would be a 360 degree turntable animation, which would be featured on a Nike-branded website to announce the launch of the new shoe.

So in June, I flew out to their studio in the great northwest for a ten day stint. Shortly after my arrival at their studio, just across the river from downtown Portland, the mystery shoe box was opened.  Inside was a pair of retro-futuristic high-tops covered with rubber, metallic fabric, glowing LEDs, and the unmistakable Nike Swoosh. Incredibly, I was staring at Marty McFly’s Nike Mag shoes, as featured in Back to the Future II! Nike redesigned and produced 1,500 special-edition pairs of the “most famous shoes never created” for a fundraising auction in partnership with Ebay and the Michael J. Fox foundation to raise money for Parkinson’s disease. Pretty sweet!

I was responsible for modeling, texturing, lighting, and rendering the turntables and stills, which were used directly on eBay, the special Nike launch site, and the Michael J. Fox Foundation website. Read more about this project inside this blog post.

Tasks:

Modeling, Texturing, Lighting, Animating, Rendering

Tools Used:

3DS Max 2011, vRay, Photoshop 

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